"You cannot control what you cannot measure." (Tom DeMarco)

1. Identification and modeling:
Identification of a business process (e.g. CRM-process in the Web portal), the optimization of which guarantees the ROI for your company. Formalization of these processes incl. all (interacting) part processes and determination of all measurable factors, which influence the processes.

2. Measurement and analysis:
“Measuring” of these business processes by means of collection and storage of all process data. The cause-effects-models (data-mining-models) are calculated based on collection of the data (partly in real time); the operative usage (deployment) of the models increases the effectiveness and the efficiency of these business processes essentially.

3. Optimization and integration:
Optimization, automatization and documentation of all data-mining-models as well as their operative integration into the business processes landscape of your company. Quality assurance, success measurement as well a comparison of planned and actual data regarding the ROI.

The benefit of them:

shortened run- and cycle-time,

increased process throughput,

shorter waiting/downtime,

better usage of resources,

increased process quality with lower cost,

on-time delivery and customer satisfaction,

increased comfort for all process-members (co-workers, customers, suppliers),

improved innovative image.

Example of a business process analysis and (real time) optimization:

Increase of the efficiency of on-line selling process in the Web Shop by integration of a Recommendation Engine. The engine optimizes the search-, navigation- and shopping-cart- process steps of the shop visitors and customers on the basis of received (process) data simultaneously with the results:

10-20 per cent of increased sales in the shop,

shop visitors spend more time in the shop,

a higher rate of spontaneous purchases (conversion rate!),

improved up-selling of expensive products,

significantly smaller return rate of purchased products,

higher customer satisfaction and stronger customer loyalty.